Advertising and public relations research. Second Edition

Advertising and Public Relations Research is designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs. To fit the purpose of most undergraduate and masters' level courses, the book concentrates on the uses and applications of research in advertising and public relations situations. Although the design and conduct of research…

Advertising management. Second Edition

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising c…

The Fundamentals Of Advertising. Second Edition

Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.

Cara pinter jadi Event Organizer. Edisi Keempat

Edition

Edisi Keempat

ISBN/ISSN

9793627751

Collation

147 hlm, 17 cm.

Series Title

-

Call Number

659.19 Sus c

BrandingUSA 4

All aspects of branding and image building are presented. Design firms from cities across the U.S. showcase their best brand-building work. Featured are branding solutions as broad, varied and innovative as is the graphic design/branding industry.

Advertising now : print

Edition

-

ISBN/ISSN

9783822840276

Collation

-

Series Title

-

Call Number

659.121 Wie a

Advertising and society : an introduction. Second edition

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in va…

Absolut book : the Absolut Vodka advertising story

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Principles of Advertising and IMC. Second International Edition

Edition

Second International Edition

ISBN/ISSN

9780071274623

Collation

774 p.

Series Title

-

Call Number

659.121 Dun p

Social media marketing. Second Edition

**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subj…

Social media marketing. Third Edition

Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel Social Media Mark…

Social Media Overload : Simple Social Media Strategies for Overwhelmed and Ti…

You Don't Have to Be on Twitter You shouldn't be on any social media site without a clear direction or purpose. This book will help you: Decide which social media sites you need to pay attention to and the sites you can ignore. Avoid Website mistakes almost every business makes. Strengthen your reputation on Google and other 3rd party sites. Stay connected with prospects until they become custo…

Targeted advertising technologies in the ICT space : a use case driven analysis

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertis…

The advertising handbook for small business : Make a big impact with a small …

Guide to making a big impact with a modest budget

The Dentsu way : secrets of cross switch marketing from the world's most inno…

The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cro…

Ultimate guide to Google Ads. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781599186733

Collation

268 p. ; 26 cm.

Series Title

-

Call Number

658.84 Mar u

Media Now : Understanding Media, Culture, and Technology. Sixth Edition

MEDIA NOW, Sixth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers th…

Game Changers : The Evolution of Advertising

Les campagnes qui ont révolutionné l'industrie de la publicité. Du «Think Small» de Volkswagen au «Fuelband» de Nike, en passant par le strip-tease version laverie signé Levi's et le poulet «asservi» de Burger King, ce livre revient sur l'histoire de près de 150 productions pour comprendre pourquoi et comment ceux qui «Just Do It» l'ont fait.

Designing brand experiences

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive co…

Advertising creative : strategy, copy + design. Second Edition

Allows for greater tactical discussion based on similarities within each group (e.g., the one chapter onprint combines former chapters on newspaper and magazine; broadcast merges radio and TV; and, digital addresses the expansion of on-line and off-line digital media); completely new interior design with numerous 4-color inserts to showcase sample ads; and, end-of-chapter exercises, designed fo…