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Found 1 from your keywords: author=Jethwaney, Jaishri
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Advertising management. Second Edition
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Jethwaney, JaishriJain, Shruti

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising c…

Edition
Second Edition
ISBN/ISSN
9780198074120
Collation
-
Series Title
-
Call Number
659.1 Jet a
Availability1
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