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Found 3 from your keywords: author=Jugenheimer, Donald W
cover
Advertising account planning : planning and managing an IMC campaign. Third E…
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Jugenheimer, Donald WKelley, Larry D

Edition
Third Edition
ISBN/ISSN
9780765640369
Collation
263 p. ; 23,5 cm.
Series Title
-
Call Number
659.111 Kel a

Edition
Third Edition
ISBN/ISSN
9780765640369
Collation
263 p. ; 23,5 cm.
Series Title
-
Call Number
659.111 Kel a
cover
Advertising and public relations research. Second Edition
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Jugenheimer, Donald WKelley, Larry DBradley, Samuel DHudson, Jerry

Edition
Second Edition
ISBN/ISSN
9780765636065
Collation
viii, 367 p. ; 23,5 cm.
Series Title
-
Call Number
659.072 Jug a

Edition
Second Edition
ISBN/ISSN
9780765636065
Collation
viii, 367 p. ; 23,5 cm.
Series Title
-
Call Number
659.072 Jug a
cover
Advertising media planning : a brand management approach. Fourth Edition
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Jugenheimer, Donald WKelley, Larry DSheehan, KimSheehan, Kim Bartel,

Edition
Fourth Edition
ISBN/ISSN
9780765640901
Collation
-
Series Title
-
Call Number
659.11 Kel a

Edition
Fourth Edition
ISBN/ISSN
9780765640901
Collation
-
Series Title
-
Call Number
659.11 Kel a