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Found 2 from your keywords: author=Duncan, Tom
IMC : using advertising and promotion to build brands
IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand mess…
- Edition
- First Edition
- ISBN/ISSN
- 9780256214765
- Collation
- -
- Series Title
- McGraw-Hill/Irwin series in marketing
- Call Number
- 658.82722 Dun i
Principles of Advertising and IMC. Second International Edition
- Edition
- Second International Edition
- ISBN/ISSN
- 9780071274623
- Collation
- 774 p.
- Series Title
- -
- Call Number
- 659.121 Dun p
- Edition
- Second International Edition
- ISBN/ISSN
- 9780071274623
- Collation
- 774 p.
- Series Title
- -
- Call Number
- 659.121 Dun p
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