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Found 3 from your keywords: author=Altstiel, Tom
cover
Advertising creative : strategy, copy + design. Second Edition
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Altstiel, TomJean, Growm

Allows for greater tactical discussion based on similarities within each group (e.g., the one chapter onprint combines former chapters on newspaper and magazine; broadcast merges radio and TV; and, digital addresses the expansion of on-line and off-line digital media); completely new interior design with numerous 4-color inserts to showcase sample ads; and, end-of-chapter exercises, designed fo…

Edition
Second Edition
ISBN/ISSN
9781412974912
Collation
-
Series Title
-
Call Number
659.121 Alt a
cover
Advertising creative : strategy, copy, design. Fourth Edition
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Altstiel, TomGrow, Jean

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-wi…

Edition
Fourth Edition
ISBN/ISSN
9781506315386
Collation
xxiv, 463 p. ; 28 cm.
Series Title
-
Call Number
659.121 Alt a
cover
Advertising Strategy
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Altstiel, Tom

Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that foc…

Edition
-
ISBN/ISSN
1412917964
Collation
388 p.
Series Title
-
Call Number
658.82722 Alt a