Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Pardun, Carol J.

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Advertising and society : an introduction. Second edition

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in va…

Edition: -
ISBN/ISSN: 9780470673096
Collation: 295 p.
Series Title: -
Call Number: 659.1042 Par h

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