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Found 1 from your keywords: author=Schlee, Christian
cover
Targeted advertising technologies in the ICT space : a use case driven analysis
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Schlee, Christian

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertis…

Edition
-
ISBN/ISSN
9783834823953
Collation
339 p. ; 21 cm.
Series Title
-
Call Number
659.144 Sch t
Availability2
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