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Found 1 from your keywords: author=Bradley, Samuel D
cover
Advertising and public relations research. Second Edition
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Jugenheimer, Donald WKelley, Larry DBradley, Samuel DHudson, Jerry

Advertising and Public Relations Research is designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs. To fit the purpose of most undergraduate and masters' level courses, the book concentrates on the uses and applications of research in advertising and public relations situations. Although the design and conduct of research…

Edition
Second Edition
ISBN/ISSN
9780765636065
Collation
viii, 367 p. ; 23,5 cm.
Series Title
-
Call Number
659.072 Jug a
Availability2
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