Excellent Career Begins with Excellent Education

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Advertising creative : strategy, copy + design. Second Edition

Allows for greater tactical discussion based on similarities within each group (e.g., the one chapter onprint combines former chapters on newspaper and magazine; broadcast merges radio and TV; and, digital addresses the expansion of on-line and off-line digital media); completely new interior design with numerous 4-color inserts to showcase sample ads; and, end-of-chapter exercises, designed fo…

Edition: Second Edition
ISBN/ISSN: 9781412974912
Collation: -
Series Title: -
Call Number: 659.121 Alt a

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