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Found 5 from your keywords: author=Tuten, Tracy L
cover
Social media marketing. Fourth Edition
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Tuten, Tracy L

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

Edition
Fourth Edition
ISBN/ISSN
9781529731989
Collation
-
Series Title
-
Call Number
658.872 Tut s
cover
Social media marketing. Second Edition
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Solomon, Michael RTuten, Tracy L

**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subj…

Edition
Second Edition
ISBN/ISSN
9781473913011
Collation
XIV-332 p. ; 24 cm.
Series Title
-
Call Number
658.872 Tut s
cover
Social media marketing. Third Edition
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Solomon, Michael R.Tuten, Tracy L

Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel Social Media Mark…

Edition
Third Edition
ISBN/ISSN
9781526423870
Collation
xxi, 423 p. ; 25 cm.
Series Title
-
Call Number
658.872 Tut s
cover
Social Media Marketing. Fifth Edition
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Tuten, Tracy L., 1967-

This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447

Edition
Fifth Edition, 2024
ISBN/ISSN
9781529623819
Collation
xii, 447 p. ; 25 cm.
Series Title
-
Call Number
658.872 Tut s
cover
Advertising 2.0 : social media marketing in a Web 2.0 world
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Tuten, Tracy L.

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and mis…

Edition
-
ISBN/ISSN
9780313352966
Collation
202 p. ; 24 cm.
Series Title
-
Call Number
659.144 Tut a