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Consumer Behavior : Buying, Having, and Being. Twelfth Global Edition
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social m…
- Edition
- Twelfth Global Edition
- ISBN/ISSN
- 9781292153100
- Collation
- 632 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.8342 Sol c
Marketing : real people, real choices. Ninth Edition
For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really …
- Edition
- Ninth Edition
- ISBN/ISSN
- 9781292221083
- Collation
- 594 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.8002373 Sol m
Consumer Behavior: Buying, Having, and Being. Eighth Edition
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
- Edition
- Eighth Edition
- ISBN/ISSN
- 9780135153369
- Collation
- 720 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.8342 Sol c
Marketing real people, real choice. Sixth Edition
Previous ed. entered under: Solomon, Michael R.
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780137142538
- Collation
- 624 p.
- Series Title
- -
- Call Number
- 658.8 Sol m
Social media marketing. Second Edition
**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subj…
- Edition
- Second Edition
- ISBN/ISSN
- 9781473913011
- Collation
- XIV-332 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Tut s
Social media marketing. Third Edition
Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel Social Media Mark…
- Edition
- Third Edition
- ISBN/ISSN
- 9781526423870
- Collation
- xxi, 423 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.872 Tut s
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