Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Russell, Ed. Peter

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Game Changers : The Evolution of Advertising

Les campagnes qui ont révolutionné l'industrie de la publicité. Du «Think Small» de Volkswagen au «Fuelband» de Nike, en passant par le strip-tease version laverie signé Levi's et le poulet «asservi» de Burger King, ce livre revient sur l'histoire de près de 150 productions pour comprendre pourquoi et comment ceux qui «Just Do It» l'ont fait.

Edition: -
ISBN/ISSN: 9783836545242
Collation: 311 p. ; 30 cm.
Series Title: -
Call Number: 659.1 Rus g

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