Advertising and Promotion : An Integrated marketing communications perspectiv…

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.

Ogilvy On Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.

The balanced scorecard : translating strategy into action

The Balanced Scorecard is a revolutionary framework which translates a company's vision and strategy into a coherent set of performance measures. In addition, it is a tool to channel the energies, abilities, and specific knowledge held by employees toward achieving long-term goals. "A landmark achievement."--Michael Hammer, author of Reengineering the Corporation.

Why Are We Bad at Picking Good Leaders? : A Better Way to Evaluate Leadership…

Edition

-

ISBN/ISSN

9788126536597

Collation

v, 279 pages ; 24 cm

Series Title

-

Call Number

658.4092 Jef w

Get better : 15 proven practices to build effective relationships at work

A practical guide for anyone looking to create a competitive advantage in any size and type of organization by building effective relationships-from the performance improvement experts at FranklinCovey. In Get Better: 15 Proven Practices to Build Effective Relationships, FranklinCovey's Chief People Officer Todd Davis explains that an organization's greatest asset isn't its people; rather, it's…

The transformation myth : leading your organization through uncertain times

The authors, all experts on business and technology strategy, show that transformation is not a one-and-done event, but a continuous process of adapting to a volatile and uncertain environment. Drawing on five years of research into digital disruption--including a series of interviews with business leaders conducted during the COVID-19 crisis--they offer a framework for understanding disruption…

Disenchantment : managing motivation and demotivation at work

Keeping employees motivated takes more than just ensuring they're not unhappy, and this practical resource outlines some of the ways that organizations can manage this.

The M-factor : how the millennial generation is rocking the workplace

Drawing on case studies, surveys, and interviews, provides tips, insights, and solutions for managing the Millennial generation in the workplace. This ultimate guide to Millennials in the workplace offers valuable insight and practical tips on how Boomers, Gen Xers, and even Millennials themselves can bridge generational gaps, be more productive, and achieve organizational success like never be…

Project management : achieving competitive advantage. Fourth Global Edition

Edition

Fourth Global Edition

ISBN/ISSN

9781292094793

Collation

562 p. ; 26 cm.

Series Title

-

Call Number

658.404 Pin p

Management : a practical introduction. 2024 release

Management: A Practical Introduction empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student-centered approach. This is the first product to uniquely integrate a strategic career readiness theme throughout to address employers' concerns about students graduating without being career ready.

Building strong brands

In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.

Advanced topics in statistical process control : the power of Shewhart's char…

Edition

Second Edition

ISBN/ISSN

9780945320630

Collation

xiv, 470 p. ; 26 cm.

Series Title

-

Call Number

658.562 Whe a

Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Social media strategy : marketing, advertising, and public relations in the c…

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Consumer behaviour in tourism. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367495596

Collation

484 p. ; 25 cm.

Series Title

-

Call Number

658.8342 Hor c

Presentation zen : simple ideas on presentation design and delivery. Third Ed…

Edition

-

ISBN/ISSN

9780135800911

Collation

-

Series Title

-

Call Number

658.452 Rey p

Building automation : control devices and applications

Building automation has evolved from pneumatic controls to electronic control devices with significantly greater capabilities and flexibility. Today, a building automation system is a network of "intelligent" devices that controls one or more building systems, such as HVAC, lighting, and security systems. They operate cooperatively to share building information and control system devices automa…

Data Warehousing Fundamentals : a Comprehensive Guide for IT Professionals

Geared to IT professionals eager to get into the all-important field of data warehousing, this book explores all topics needed by those who design and implement data warehouses. Readers will learn about planning requirements, architecture, infrastructure, data preparation, information delivery, implementation, and maintenance. They'll also find a wealth of industry examples garnered from the au…

Fuzzy logic with engineering applications. Fourth Edition

Explore the diverse electrical engineering application of polymer composite materials with this in-depth collection edited by leaders in the field Polymer Composites for Electrical Engineering delivers a comprehensive exploration of the fundamental principles, state-of-the-art research, and future challenges of polymer composites. Written from the perspective of electrical engineering applicati…

Energy : Management, Supply and Conservation. Second Edition

Energy - its source, security, price, and the efficiency of its use, are increasingly important issues for a diverse range of people. 'Energy: Management, Supply and Conservation' is a comprehensive text dealing with the theory and practice of the supply of energy, energy management and auditing, and the design of sustainable energy facilities. It considers the systems needed to create low-ener…