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Found 4 from your keywords: author=Kelley, Larry D
cover
Advertising account planning : planning and managing an IMC campaign. Third E…
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Jugenheimer, Donald WKelley, Larry D

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Edition
Third Edition
ISBN/ISSN
9780765640369
Collation
263 p. ; 23,5 cm.
Series Title
-
Call Number
659.111 Kel a
cover
Advertising and public relations research. Second Edition
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Jugenheimer, Donald WKelley, Larry DBradley, Samuel DHudson, Jerry

Advertising and Public Relations Research is designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs. To fit the purpose of most undergraduate and masters' level courses, the book concentrates on the uses and applications of research in advertising and public relations situations. Although the design and conduct of research…

Edition
Second Edition
ISBN/ISSN
9780765636065
Collation
viii, 367 p. ; 23,5 cm.
Series Title
-
Call Number
659.072 Jug a
cover
Advertising management in a digital environment : text and cases
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Kelley, Larry D.Sheehan, Kim Bartel

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management Index : page 189-195.

Edition
-
ISBN/ISSN
9780367620745
Collation
195 p. ; 23 cm.
Series Title
-
Call Number
659.1 Kel a
cover
Advertising media planning : a brand management approach. Fourth Edition
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Jugenheimer, Donald WKelley, Larry DSheehan, KimSheehan, Kim Bartel,

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-…

Edition
Fourth Edition
ISBN/ISSN
9780765640901
Collation
-
Series Title
-
Call Number
659.11 Kel a