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Strategic management of technological innovation. Sixth Edition
Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the b…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781260565799
- Collation
- 345 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.575 Sch s
Restaurant financial management : a practical approach
This new book provides valuable guidance on how to apply the concepts of accounting and finance to real-life restaurant business activities. This book is unique because it provides an understandable framework that breaks it down into three clear steps of applying techniques of accounting and finance to evaluate a restaurant business.
- Edition
- -
- ISBN/ISSN
- 9781771886451
- Collation
- 285 p. ; 25 cm.
- Series Title
- -
- Call Number
- 647.9406 Jun r
Entrepreneurship : successfully launching new ventures. Sixth Global Edition
For courses in entrepreneurship. Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily re…
- Edition
- Sixth Global Edition
- ISBN/ISSN
- 9781292255330
- Collation
- 617 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.421 Bar e
Human nutrition : science for healthy living
Human Nutrition: Science for Healthy Living is an interesting, engaging, reliable, and evidence-based introductory textbook with a wide variety of features to promote active learning. A clinical emphasis appeals to all, but is of particular relevance to those studying nutrition, dietetics, or health science professions, including nursing. Real-life and clinical examples, statistics, and evidenc…
- Edition
- -
- ISBN/ISSN
- 9780073402529
- Collation
- 661 p. ; 29 cm.
- Series Title
- -
- Call Number
- 612.3 Ste h
Business principles and management. Twelfth Edition
BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore…
- Edition
- Twelfth Edition
- ISBN/ISSN
- 9780538444682
- Collation
- 723 p. ; 29 cm.
- Series Title
- -
- Call Number
- 650 Shi b
Strategic media relations in the age of information : an evidence-based approach
This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…
- Edition
- First Edition
- ISBN/ISSN
- 9780190844271
- Collation
- 286 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Sup s
Digital strategies : data-driven public relations, marketing, and advertising
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…
- Edition
- -
- ISBN/ISSN
- 9780190925390
- Collation
- 249 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Lut d
Understanding digital marketing : marketing strategies for engaging the digit…
In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.
- Edition
- Fifth Edition
- ISBN/ISSN
- 9781789666014
- Collation
- 426 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Rya u
Entrepreneurial finance. Seventh Edition
Using an inviting presentation, this book emphasizes sound financial management practices as you learn how to secure financing, use business cash flow models and strategically position your early-stage company. You also learn to interact effectively with financial institutions and regulatory agencies that can impact venture growth and ensure liquidity for investors.
- Edition
- Seventh Edition
- ISBN/ISSN
- 9789814986229
- Collation
- 696 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.15 Lea e
Strategic communication : public relations at work
This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin ...
- Edition
- -
- ISBN/ISSN
- 9781760876432
- Collation
- -
- Series Title
- -
- Call Number
- 659.2 Joh s
Social media marketing. Fourth Edition
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
- Edition
- Fourth Edition
- ISBN/ISSN
- 9781529731989
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Tut s
Marketing communications : a European perspective. Seventh Edition
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
- Edition
- Seventh Edition, 2021
- ISBN/ISSN
- 9781292327891
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Pel m
Creative Brief Blueprint
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
- Edition
- -
- ISBN/ISSN
- 9781098390457
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 Mct c
Digital disruption in marketing and communications : a strategic and organiza…
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…
- Edition
- -
- ISBN/ISSN
- 9781032087917
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Mag d
Influential internal communication : steamline your corporate communication t…
Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.
- Edition
- -
- ISBN/ISSN
- 9781789666137
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Fie i
Video marketing : create engaging video campaigns to drive brand growth and s…
Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.
- Edition
- Second Edition
- ISBN/ISSN
- 9781398601147
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Mow v
Strategic corporate communication : core concepts for managing your career an…
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…
- Edition
- -
- ISBN/ISSN
- 9781516532735
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Che s
Principles of strategic communication
Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…
- Edition
- -
- ISBN/ISSN
- 9780367426316
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Hol p
Business acumen for strategic communicators : a primer
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas a…
- Edition
- First edition
- ISBN/ISSN
- 9781838676629
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Rag b
The AI marketing canvas : a five-stage road map to implementing artificial in…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success --regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. The authors pose to marketers the critical questions o…
- Edition
- -
- ISBN/ISSN
- 9781503613164
- Collation
- xiii, 251 p. ; 21 cm.
- Series Title
- -
- Call Number
- 658.80028563 Ven a
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