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Found 1 from your keywords: author=Magnotta, Edoardo
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Digital disruption in marketing and communications : a strategic and organiza…
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Magnotta, Edoardo

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…

Edition
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ISBN/ISSN
9781032087917
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Series Title
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Call Number
658.802 Mag d
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