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Found 2 from your keywords: author=Bergh, Joeri Van den

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Marketing communications : a European perspective. Seventh Edition

Bergh, Joeri Van den Pelsmacker, Patrick de Geuens, Maggie

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

Edition: Seventh Edition, 2021
ISBN/ISSN: 9781292327891
Collation: -
Series Title: -
Call Number: 658.802 Pel m

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How cool brands stay hot : branding to generation Y

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Bergh, Joeri Van den

Learn how Generation Y thinks, feels and behaves to market to them more effectively.

Edition: -
ISBN/ISSN: 9780749468040
Collation: 288 p. ; 24 cm.
Series Title: -
Call Number: 658.82722 Ber h

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