Excellent Career Begins with Excellent Education

Filter by

Publication Year
Availability

On Shelf
Attachment

PDF

Audio

Video
Collection Type

Bachelor's Thesis

Bibliography

Biography

Brochure

CD-ROM

Complementary VCD/DVD

Dictionary

Directory

Doctoral Dissertation

Encyclopedia

Fiction

Glossary

Guidebook/Handbook

Index

Internship

Journal

Leaflet

Magazine

Map

Master's Thesis

Modul

Movie

Pamflet

Poster

Proceeding

Reference

Report

Short Loan

Textbook
See More
General Material Designation

Art Original

Cartographic Material

Chart

Computer File

Computer Software

Diorama

E-book

Electronic Resource

Equipment

Filmstrip

Flash Card

Game

Globe

Kit

Manuscript

Map

Microform

Microscope Slide

Model

Motion Picture

Multimedia

Music

Picture

print

Realia

Slide

Sound Recording

Technical Drawing

Text

Transparency

VCD/DVD

Video Recording
See More
Location

BI Corner 2ND

Kampus Menara Kompas

My Library

Pre School
Language

Dutch

English

German

Indonesia

Japanese

Korean

Thailand
See More

Found 1 from your keywords: author=Shipka, Danny

Sort by

Principles of strategic communication

Holtzhausen, Derina Rhoda Fullerton, Jami A., 1963-Lewis, Bobbi Kay, 1970-Shipka, Danny

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

Edition: -
ISBN/ISSN: 9780367426316
Collation: -
Series Title: -
Call Number: 658.802 Hol p

Availability3

MARC Download Cite