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Found 3 from your keywords: author=Johnston, Jane
cover
Media relations : issues and strategies. Second Edition
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Johnston, Jane

A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media Public relations and the media are in a time of major change as the rise of social media, altered media platforms, evolving legislative environments, and new models of …

Edition
Second Edition
ISBN/ISSN
9781742376448
Collation
291 p.
Series Title
-
Call Number
659.20994 Joh m
cover
Strategic communication : public relations at work
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Johnston, JaneGlenny, Leanne

This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin ...

Edition
-
ISBN/ISSN
9781760876432
Collation
-
Series Title
-
Call Number
659.2 Joh s
cover
Media strategies : managing content, platforms and relationships
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Johnston, JaneRowney, Katie

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. The authors show how to target and package selected media mate…

Edition
-
ISBN/ISSN
9781760295196
Collation
-
Series Title
-
Call Number
302.231 Joh m