Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Schilling, Melissa A

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Strategic management of technological innovation. Sixth Edition

Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the b…

Edition: Sixth Edition
ISBN/ISSN: 9781260565799
Collation: 345 p. ; 23 cm.
Series Title: -
Call Number: 658.575 Sch s

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