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Found 1 from your keywords: author=Lecinski, Jim
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The AI marketing canvas : a five-stage road map to implementing artificial in…
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Venkatesan, RajkumarLecinski, Jim

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. Notes: page 211-234. Index: page 235-250.

Edition
-
ISBN/ISSN
9781503613164
Collation
xiii, 251 p. ; 21 cm.
Series Title
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Call Number
658.80028563 Ven a