Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Lutrell, Regina

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Digital strategies : data-driven public relations, marketing, and advertising

Lutrell, Regina Emerick, Susan F.Wallace, Adrienne

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…

Edition: -
ISBN/ISSN: 9780190925390
Collation: 249 p. ; 24 cm.
Series Title: -
Call Number: 658.872 Lut d

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