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Found 2 from your keywords: author=Fullerton, Jami A., 196...
cover
Principles of strategic communication. Second Edition
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Holtzhausen, Derina RhodaFullerton, Jami A., 1963-Lewis, Bobbi Kay, 1970-

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Edition
Second Edition, 2026
ISBN/ISSN
9781032626284
Collation
360 p. ; 24 cm.
Series Title
-
Call Number
658.802 Hol p
cover
Principles of strategic communication
Comment Share
Holtzhausen, Derina RhodaFullerton, Jami A., 1963-Lewis, Bobbi Kay, 1970-Shipka, Danny

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

Edition
-
ISBN/ISSN
9780367426316
Collation
-
Series Title
-
Call Number
658.802 Hol p