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Found 2 from your keywords: author=Ragas, Matthew W.
cover
Business acumen for strategic communicators : a primer
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Ragas, Matthew W.Culp, Ron

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas a…

Edition
First edition
ISBN/ISSN
9781838676629
Collation
-
Series Title
-
Call Number
658.45 Rag b
cover
Business essentials for strategic communicators : creating shared value for t…
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Ragas, Matthew W.Culp, Ron

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business i…

Edition
-
ISBN/ISSN
9781349481880
Collation
-
Series Title
-
Call Number
658.45 Rag b