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Found 1 from your keywords: author=Pelsmacker, Patrick de

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Marketing communications : a European perspective. Seventh Edition

Bergh, Joeri Van den Pelsmacker, Patrick de Geuens, Maggie

Learn the techniques and applications of marketing communications in a European context. Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context Glossary: page 529-543. Index: page 544-558.

Edition: Seventh Edition, 2021
ISBN/ISSN: 9781292327891
Collation: -
Series Title: -
Call Number: 658.802 Pel m

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