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The golden age of data media analytics in study & practice
This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage w…
- Edition
- -
- ISBN/ISSN
- 9781032176437
- Collation
- 278 p. ; 26 cm.
- Series Title
- Electronic Media Research Series
- Call Number
- 070.5 Gra g
Postphenomenology and Imaging : How to Read Technology
This edited collection explores the distinctive contributions of postphenomenological perspectives toward imaging in science, medicine, and everyday life. With its original empirical investigations of imaging across a variety of fields, the book expands our conceptual framework for understanding images
- Edition
- -
- ISBN/ISSN
- 9781793604552
- Collation
- 320 p. ; 23 cm.
- Series Title
- Postphenomenology and the philosophy of technology
- Call Number
- 302.23 Fri p
Strategic communication : public relations at work
This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin ...
- Edition
- -
- ISBN/ISSN
- 9781760876432
- Collation
- -
- Series Title
- -
- Call Number
- 659.2 Joh s
Investigative journalism : context and practice. Third Edition
This third edition maps the new world of investigative journalism, where technology and globalisation have connected and energised journalists, whistle-blowers and the latest players, with far-reaching consequences for politics and business worldwide. In this new edition, expert contributors demonstrate how crowdsourcing, big data, globalisation of information, and changes in media ownership an…
- Edition
- Third Edition
- ISBN/ISSN
- 9780367182489
- Collation
- -
- Series Title
- -
- Call Number
- 070.43 Bur i
Social media marketing. Fourth Edition
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
- Edition
- Fourth Edition
- ISBN/ISSN
- 9781529731989
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Tut s
Marketing communications : a European perspective. Seventh Edition
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
- Edition
- Seventh Edition, 2021
- ISBN/ISSN
- 9781292327891
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Pel m
Creative Brief Blueprint
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
- Edition
- -
- ISBN/ISSN
- 9781098390457
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 Mct c
Digital disruption in marketing and communications : a strategic and organiza…
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…
- Edition
- -
- ISBN/ISSN
- 9781032087917
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Mag d
Influential internal communication : steamline your corporate communication t…
Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.
- Edition
- -
- ISBN/ISSN
- 9781789666137
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Fie i
Big data and social science : a practical guide to methods and tools. Second …
Big Data and Social Science: Data Science Methods and Tools for Research and Practice, Second Edition shows how to apply data science to real-world problems, covering all stages of a data-intensive social science or policy project. Prominent leaders in the social sciences, statistics, and computer science as well as the field of data science provide a unique perspective on how to apply modern s…
- Edition
- Second Edition
- ISBN/ISSN
- 9780367568597
- Collation
- -
- Series Title
- -
- Call Number
- 300.2856312 Fos b
Video marketing : create engaging video campaigns to drive brand growth and s…
Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.
- Edition
- Second Edition
- ISBN/ISSN
- 9781398601147
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Mow v
News for the rich, white, and blue : how place and power distort American jou…
In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future.
- Edition
- -
- ISBN/ISSN
- 9780231184670
- Collation
- -
- Series Title
- -
- Call Number
- 070.4493 Ush n
Strategic corporate communication : core concepts for managing your career an…
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…
- Edition
- -
- ISBN/ISSN
- 9781516532735
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Che s
Principles of strategic communication
Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…
- Edition
- -
- ISBN/ISSN
- 9780367426316
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Hol p
Strategic communication research
Strategic Communication Research highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills…
- Edition
- -
- ISBN/ISSN
- 9781516543502
- Collation
- -
- Series Title
- -
- Call Number
- 302.2 Dai s
Business acumen for strategic communicators : a primer
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas a…
- Edition
- First edition
- ISBN/ISSN
- 9781838676629
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Rag b
Beginner's guide to creating characters in Blender
Beginner's Guide to Creating Characters in Blender gives those interested in this versatile, expansive tool all the information they need to enter 3D.
- Edition
- -
- ISBN/ISSN
- 9781912843138
- Collation
- -
- Series Title
- -
- Call Number
- 006.696 Thr b
Research methods for the architectural profession
Research Methods for the Architectural Profession introduces research as a systematic process, describes how to formulate research questions, provides an in-depth explanation of different research methods (qualitative, quantitative, and experimental), and explains how to select appropriate research methods and execute research studies. It describes the process of documentation, knowledge dissem…
- Edition
- -
- ISBN/ISSN
- 9780367433963
- Collation
- -
- Series Title
- -
- Call Number
- 720.72 Aks r
We are not born submissive : how patriarchy shapes women's lives
Submission : a philosophical taboo -- Is submission feminine? Is femininity a submission? -- Womanhood as a situation -- Elusive submission -- The experience of submission -- Submission is an alienation -- The objectified body of the submissive woman -- Delights or oppression : the ambiguity of submission -- Freedom and submission -- Conclusion: What now?
- Edition
- -
- ISBN/ISSN
- 9780691201825
- Collation
- -
- Series Title
- -
- Call Number
- 155.333 Gar w
The AI marketing canvas : a five-stage road map to implementing artificial in…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success --regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. The authors pose to marketers the critical questions o…
- Edition
- -
- ISBN/ISSN
- 9781503613164
- Collation
- xiii, 251 p. ; 21 cm.
- Series Title
- -
- Call Number
- 658.80028563 Ven a
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