Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Grady, Don A.

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The golden age of data media analytics in study & practice

This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage w…

Edition: -
ISBN/ISSN: 9781032176437
Collation: 278 p. ; 26 cm.
Series Title: Electronic Media Research Series
Call Number: 070.5 Gra g

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