Social media marketing. Fourth Edition

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

Marketing communications : a European perspective. Seventh Edition

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.

Digital disruption in marketing and communications : a strategic and organiza…

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…

Influential internal communication : steamline your corporate communication t…

Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.

Video marketing : create engaging video campaigns to drive brand growth and s…

Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.

Strategic corporate communication : core concepts for managing your career an…

Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…

Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

Business acumen for strategic communicators : a primer

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas a…

The AI marketing canvas : a five-stage road map to implementing artificial in…

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success --regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. The authors pose to marketers the critical questions o…

Digital Control System : theoretical problems and simulation tools.

The objective of this book is to provide a collection of solved problems on control systems, with an emphasis on practical problems. System functionality is described, the modeling process is explained, the problem solution is introduced, and the derived results are discussed. Each chapter ends with a discussion on applying MATLAB(R), LabVIEW, and/or Comprehensive Control to the previously intr…

Digital marketing fundamentals. Second Edition

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has becom…

Future directions of strategic communication

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field…

Italic : what gives typography its emphasis

A study on the laws and principles of italic accentuating letters, words and sentences aimed particularly at all those who deal with letters professionally or privately.

Packaged Brands : How packaging design helps to build brands

Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products.

Little Book of Rolex : The story behind the iconic brand

Edition

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ISBN/ISSN

9781802797596

Collation

160 p. ; 18 cm.

Series Title

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Call Number

658.827 Sim l

Business Research Methods. 2025 Release

Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. Included Appendix, Glos…

The Sustainability Career Playbook : Panduan membangun karier di bidang susta…

The Sustainability Career Playbook mempersiapkanmu untuk melangkah ke dalam dunia karier ESG secara praktis, dilengkapi dengan wawancara bersama para profesional yang berbagi motivasi dan pengalamannya.

Unlock The Z-Power: Strategi karier sukses Gen Z, dari nol

Roadmap yang berisi 10 strategi untuk gen Z dalam menavigasi karier sukses dari nol.Gen Z adalah generasi yang lahir di rentang tahun 1997-2012 Termasuk bibliografi

Visi & Misi Langkah Awal Menuju Strategic Management

Edition

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ISBN/ISSN

-

Collation

-

Series Title

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Call Number

658.401222 Sus v