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Found 1 from your keywords: author=Visser, Marjolein
cover
Digital marketing fundamentals. Second Edition
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Visser, Marjolein

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…

Edition
Second Edition
ISBN/ISSN
9789001749842
Collation
-
Series Title
-
Call Number
658.872 Vis d