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Found 1 from your keywords: author=Verčič, Dejan
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Future directions of strategic communication
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Nothhaft, HowardZerfass, Ansgar, 1965-Verčič, DejanWerder, Kelly Page

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field…

Edition
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ISBN/ISSN
9781032091464
Collation
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Series Title
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Call Number
658.45 Not f