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Found 2 from your keywords: author=Zerfass, Ansgar, 1965-
cover
Future directions of strategic communication
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Nothhaft, HowardZerfass, Ansgar, 1965-Verčič, DejanWerder, Kelly Page

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field…

Edition
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ISBN/ISSN
9781032091464
Collation
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Series Title
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Call Number
658.45 Not f
cover
The Routledge handbook of strategic communication
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Holtzhausen, Derina RhodaZerfass, Ansgar, 1965-

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophic…

Edition
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ISBN/ISSN
9780367367732
Collation
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Series Title
-
Call Number
658.45 Hol r