Ultimate guide to Google Ads. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781599186733

Collation

268 p. ; 26 cm.

Series Title

-

Call Number

658.84 Mar u

Media Now : Understanding Media, Culture, and Technology. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780495565956

Collation

xxvi, 573 p. ; 28 cm.

Series Title

-

Call Number

324.73 Str m

Game Changers : The Evolution of Advertising

Edition

-

ISBN/ISSN

9783836545242

Collation

311 p. ; 30 cm.

Series Title

-

Call Number

659.1 Rus g

Designing brand experiences

Edition

-

ISBN/ISSN

9781401848873

Collation

-

Series Title

-

Call Number

658.82722 Lan d

Advertising creative : strategy, copy + design. Second Edition

Edition

Second Edition

ISBN/ISSN

9781412974912

Collation

-

Series Title

-

Call Number

659.121 Alt a

Advertising creative : strategy, copy, design. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781506315386

Collation

xxiv, 463 p. ; 28 cm.

Series Title

-

Call Number

659.121 Alt a

Advertising & IMC : principles & practice. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781292262062

Collation

664 p. ; 28 cm.

Series Title

-

Call Number

659.1 Mor a

Integrated advertising, promotion, and marketing : communicating in a digital…

This book presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Index : page 358-366.

Integrated marketing communication : advertising and promotion in a digital w…

This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. Bibliography : page 285-294. Index : page 295-300

Advertising by design : generating and designing creative ideas across media.…

This book delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising Glossary : page 256-263. Index : page 264-273.

Advertising management in a digital environment : text and cases

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management Index : page 189-195.

Creative advertising : ideas and techniques from the world's best campaigns. …

Edition

New Edition

ISBN/ISSN

9780500287330

Collation

251 p. ; 29 cm.

Series Title

-

Call Number

741.67 Pri c

Basic advertising 02 : art direction

Edition

-

ISBN/ISSN

9782940411214

Collation

183 p. ; 24 cm.

Series Title

-

Call Number

659.1045 Mah b

Strategic writing : multimedia writing for public relations, advertising, and…

Edition

Fourth Edition

ISBN/ISSN

9781138037120

Collation

348 p. ; 26 cm.

Series Title

-

Call Number

808.06665 Mar s

The art of voice acting : the craft and business of performing for voiceover.…

Edition

Fifth Edition

ISBN/ISSN

9780415736978

Collation

464 p. ; 23 cm.

Series Title

-

Call Number

791.4502 Alb a

Social Media Marketing. Fifth Edition

This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447

Contemporary advertising and integrated marketing communications. Seventeenth…

Edition

Seventeenth Edition

ISBN/ISSN

9781266128882

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

659.1 Wei c

Digital Creative & Information and Communication Technology Industries

Edition

-

ISBN/ISSN

9789791624817

Collation

vii, 400 p. ; 27 cm.

Series Title

-

Call Number

659.144 Uto d

Digital cultures : understanding new media

Edition

-

ISBN/ISSN

9780335221974

Collation

-

Series Title

-

Call Number

659.144 Cre d

Marketing communications. Third Edition

Edition

Third Edition

ISBN/ISSN

9781526446893

Collation

-

Series Title

-

Call Number

658.802 Ega m