Social media marketing. Third Edition

Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel Social Media Mark…

Social Media Overload : Simple Social Media Strategies for Overwhelmed and Ti…

You Don't Have to Be on Twitter You shouldn't be on any social media site without a clear direction or purpose. This book will help you: Decide which social media sites you need to pay attention to and the sites you can ignore. Avoid Website mistakes almost every business makes. Strengthen your reputation on Google and other 3rd party sites. Stay connected with prospects until they become custo…

Targeted advertising technologies in the ICT space : a use case driven analysis

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertis…

The advertising handbook for small business : Make a big impact with a small …

Guide to making a big impact with a modest budget

The Dentsu way : secrets of cross switch marketing from the world's most inno…

The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cro…

Ultimate guide to Google Ads. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781599186733

Collation

268 p. ; 26 cm.

Series Title

-

Call Number

658.84 Mar u

Media Now : Understanding Media, Culture, and Technology. Sixth Edition

MEDIA NOW, Sixth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers th…

Game Changers : The Evolution of Advertising

Les campagnes qui ont révolutionné l'industrie de la publicité. Du «Think Small» de Volkswagen au «Fuelband» de Nike, en passant par le strip-tease version laverie signé Levi's et le poulet «asservi» de Burger King, ce livre revient sur l'histoire de près de 150 productions pour comprendre pourquoi et comment ceux qui «Just Do It» l'ont fait.

Designing brand experiences

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive co…

Advertising creative : strategy, copy + design. Second Edition

Allows for greater tactical discussion based on similarities within each group (e.g., the one chapter onprint combines former chapters on newspaper and magazine; broadcast merges radio and TV; and, digital addresses the expansion of on-line and off-line digital media); completely new interior design with numerous 4-color inserts to showcase sample ads; and, end-of-chapter exercises, designed fo…

Advertising creative : strategy, copy, design. Fourth Edition

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-wi…

Advertising & IMC : principles & practice. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781292262062

Collation

664 p. ; 28 cm.

Series Title

-

Call Number

659.1 Mor a

Integrated advertising, promotion, and marketing : communicating in a digital…

This book presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Index : page 358-366.

Integrated marketing communication : advertising and promotion in a digital w…

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communica…

Advertising by design : generating and designing creative ideas across media.…

A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-st…

Advertising management in a digital environment : text and cases

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management Index : page 189-195.

Creative advertising : ideas and techniques from the world's best campaigns. …

Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of…

Basic advertising 02 : art direction

This comprehensive look at the role of the art director examines the key techniques, approaches, and secrets involved in the development of creative advertising concepts.

Strategic writing : multimedia writing for public relations, advertising, and…

Section 5 Strategic Writing in Business Communication -- 5A Introduction -- 5B Social Media in Business Communication -- 5C Business Correspondence -- 5D Good-News Correspondence -- 5E Bad-News Correspondence -- 5F Request Correspondence -- 5G Job-Request Correspondence -- 5H Résumés -- 5I Memoranda -- 5J Business Reports -- Appendices -- A A Concise Guide to Punctuation -- B A Concise Gu…

The art of voice acting : the craft and business of performing for voiceover.…

Edition

Fifth Edition

ISBN/ISSN

9780415736978

Collation

464 p. ; 23 cm.

Series Title

-

Call Number

791.4502 Alb a