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Advertising creative : strategy, copy, design. Fourth Edition
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-wi…
- Edition
- Fourth Edition
- ISBN/ISSN
- 9781506315386
- Collation
- xxiv, 463 p. ; 28 cm.
- Series Title
- -
- Call Number
- 659.121 Alt a
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