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Found 3 from your keywords: author=Mitchell, Nancy
cover
Advertising & IMC : principles & practice. Eleventh Edition
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Mitchell, NancyWells, WilliamMoriarty, Sandra E.Wood, Charles

Edition
Eleventh Edition
ISBN/ISSN
9781292262062
Collation
664 p. ; 28 cm.
Series Title
-
Call Number
659.1 Mor a

Edition
Eleventh Edition
ISBN/ISSN
9781292262062
Collation
664 p. ; 28 cm.
Series Title
-
Call Number
659.1 Mor a
cover
Advertising: Principles & Practice. Eighth Edition
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Mitchell, NancyMoriarty, Sandra

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

Edition
Eighth Edition
ISBN/ISSN
9780135009383
Collation
685 p.
Series Title
-
Call Number
659.1 Mor a
cover
Advertising
Comment Share
Mitchell, NancyMoriarty, SandraWells, William

Sebuah buku teks yang harus dibaca untuk mempelajari bagaimana menjalankan profesi advertising secara efektif dan efisien, baik di level akademis maupun praktis. Setiap bab dari buku ini diawali dengan contoh kasus advertising yang memenangkan penghargaan intersional. Keistimewaan buku ini menyajikan prinsip pokok dan praktik advertising yang efektif beserta contoh kampanye advertising yang dib…

Edition
-
ISBN/ISSN
9786028730525
Collation
762 p.
Series Title
-
Call Number
659.1 Mor a