Effective Public Relations. Ninth Edition

'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Media Writing Print, Broadcast, Online, and Public Relations. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781032495804

Collation

455 p. ; 26 cm.

Series Title

-

Call Number

808.066302 Whi m

Planning and managing public relations campaigns : a strategic approach. Four…

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of "Planning and Managing Public Relations Campaigns" provides a revised and more dynamic 12-step planning modelto help all practitioners implement and run a campaign. With n…

Evaluating public relations : a guide to planning, research and measurement. …

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Creativity in public relations. Third Edition

Edition

Third Edition

ISBN/ISSN

9780749448233

Collation

-

Series Title

-

Call Number

659.222 Gre c

Advertising and public relations research. Second Edition

Advertising and Public Relations Research is designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs. To fit the purpose of most undergraduate and masters' level courses, the book concentrates on the uses and applications of research in advertising and public relations situations. Although the design and conduct of research…

A manager's guide to PR projects : a practical approach. Second Edition

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the p…

Portfolio building activities in social media : exercises in strategic commun…

Edition

Second Edition

ISBN/ISSN

9781071828038

Collation

141 p. ; 26 cm.

Series Title

-

Call Number

302.231 Fre p

Online public relations : a practical guide to developing an online strategy …

[First published in 2001 by Kogan Page Limited.].

Advertising now! Online

This second installment in Taschen's advertising series joins 'Advertising Now! Print' and the forthcoming 'Advertising Now! Films' to provide a complete study of commercial communication in the world today.

PR strategy and application : managing influence

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Comm…

Public relations : the profession and the practice. Second Edition

Bibliografi dan indeks

Public relation: concepts, practice and critique

This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun. The book helps stude…

Public relations writing : the essentials of style and format. Eighth Edition

This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

Public relations writing : the essentials of style and format. Sixth Edition

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the …

Social media : how to engage, share, and connect. Second Edition

Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.

The marketer's Guide to Public Relations in the 21st Century

Edition

-

ISBN/ISSN

9780324312102

Collation

-

Series Title

-

Call Number

659.2 Har t

This is PR : the realities of public relations. Eleventh Edition

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case stud…

Everything You Should Know About Public Relations

Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punchline. So what is PR and what is its practical use in a noisy world of …

Ethics in public relations. Second Edition

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field, more so than ever before. Written in a practical and approachable style, Ethics in Public Relations outlines the important ethical concerns in public relations and corporate communications and gives readers the too…