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Found 2 from your keywords: author=Holladay, Sherry J.
PR strategy and application : managing influence
Offers a clear explanation of the traditional role of PR, while also includes extensive discussions of exciting contemporary issues often neglected in other texts, including transparency, corporate social responsibility, reputation managemnet, activism, risk communication and social marketing
- Edition
- -
- ISBN/ISSN
- 9781405144070
- Collation
- viii, 358 p.
- Series Title
- -
- Call Number
- 659.2 Coo p
PR strategy and application : managing influence
- Edition
- -
- ISBN/ISSN
- 9781405144087
- Collation
- 358 p.
- Series Title
- -
- Call Number
- 659.2 Coo p
- Edition
- -
- ISBN/ISSN
- 9781405144087
- Collation
- 358 p.
- Series Title
- -
- Call Number
- 659.2 Coo p
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