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Found 2 from your keywords: author=Holladay, Sherry J.
cover
PR strategy and application : managing influence
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Holladay, Sherry J.Coombs, W. Timothy, 1960-

PR Strategy and Application is a comprehensive text that situates Public Relations in a context for the 21 st century, as a set of tools not just for the advertising executive and the reputation manager, but also for the activist, the diplomat, the crisis manager, and the homeland security officer.Explores the ways that PR pervades our culture and society with both positive and negative effects…

Edition
-
ISBN/ISSN
9781405144070
Collation
viii, 358 p.
Series Title
-
Call Number
659.2 Coo p
cover
PR strategy and application : managing influence
Comment Share
Coombs, W.TimothyHolladay, Sherry J.

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Comm…

Edition
-
ISBN/ISSN
9781405144087
Collation
358 p.
Series Title
-
Call Number
659.2 Coo p