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Found 2 from your keywords: author=Parsons, Patricia
cover
A manager's guide to PR projects : a practical approach. Second Edition
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Parsons, Patricia

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the p…

Edition
Second Edition
ISBN/ISSN
9781138099937
Collation
97 p. ; 28 cm.
Series Title
-
Call Number
659.2 Par a
cover
Ethics in public relations. Second Edition
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Parsons, Patricia J.

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field, more so than ever before. Written in a practical and approachable style, Ethics in Public Relations outlines the important ethical concerns in public relations and corporate communications and gives readers the too…

Edition
Second Edition
ISBN/ISSN
9780749453329
Collation
179 p
Series Title
-
Call Number
659.2 Par e