Public Relations. Second Edition

Edition

Second Edition

ISBN/ISSN

9780230549302

Collation

-

Series Title

-

Call Number

659.2 Dav p

Unity 3D game development : designed for passionate game developers - egineer…

Create ready-to-play 3D games with reactive environments, sound, dynamic effects, and more! Key Features Build a solid foundation for game design and game development. Index : page 335-344

Everything You Should Know About Public Relations

Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punchline. So what is PR and what is its practical use in a noisy world of …

Mastering Public Relations. Second Edition

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.