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Planning and managing public relations campaigns : a strategic approach. Four…
Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of "Planning and Managing Public Relations Campaigns" provides a revised and more dynamic 12-step planning modelto help all practitioners implement and run a campaign. With n…
- Edition
- Fourth Edition
- ISBN/ISSN
- 9780749468736
- Collation
- x, 214 p. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2 Gre p
Planning and Managing Public Relations Campaigns. Second Edition
Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second ed…
- Edition
- Second Edition
- ISBN/ISSN
- 9780749429911
- Collation
- 184 p.
- Series Title
- -
- Call Number
- 659.2 Gre p
Planning and managing public relations campaigns : a strategic approach. Thir…
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program…
- Edition
- Third Edition
- ISBN/ISSN
- 9780749451080
- Collation
- 186 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Gre p
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