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Found 1 from your keywords: author=Coombs, W.Timothy
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PR strategy and application : managing influence
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Coombs, W.TimothyHolladay, Sherry J.

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Comm…

Edition
-
ISBN/ISSN
9781405144087
Collation
358 p.
Series Title
-
Call Number
659.2 Coo p
Availability1
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