Mixed media : moral distinctions in advertising, public relations, and journa…

Edition

Fourth Edition

ISBN/ISSN

9781032269610

Collation

339 p. ; 26 cm.

Series Title

-

Call Number

302.2301 Biv m

Mixed media : moral distinctions in advertising, public relations, and journa…

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. It serves as an indispensable starting point for those looking to develop an ethical framework with regards to mass media.

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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the …