Social media marketing. Fourth Edition

With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma

Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy

Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

Interior Design. Third Edition

Edition

Third Edition

ISBN/ISSN

9780130991324

Collation

605 p.

Series Title

-

Call Number

729 Pil i

IMC : using advertising and promotion to build brands

Edition

First Edition

ISBN/ISSN

9780256214765

Collation

-

Series Title

McGraw-Hill/Irwin series in marketing

Call Number

658.82722 Dun i

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Advertising Design and Typography

Edition

-

ISBN/ISSN

9781621534815

Collation

-

Series Title

-

Call Number

658.82722 Whi a

Full of Characters : Character Design - Design des Personnages - Disen~o de P…

Edition

First Edition

ISBN/ISSN

9788492810352

Collation

239 p. : ill. ; 23 cm + 1 CD-ROM

Series Title

-

Call Number

658.82722 Ala f

Advanced google adwords. Second Edition

Edition

Second Edition

ISBN/ISSN

9781118194508

Collation

-

Series Title

-

Call Number

658.8720285536 Ged a

Advertising campaign design: just the essentials

Edition

-

ISBN/ISSN

9780765625533

Collation

247 p. ; 24cm cm.

Series Title

-

Call Number

659.113 Bla a

Advertising and promotion : an integrated marketing communications perspectiv…

Edition

Tenth Edition

ISBN/ISSN

9789814575119

Collation

827 p.

Series Title

-

Call Number

659.1 Bel a

Brand mascots : and other marketing animals

Edition

-

ISBN/ISSN

9781138825079

Collation

299 p. ; 24 cm.

Series Title

-

Call Number

659.113 Bro b

Personal brands : manage your life with talent and turn it into a unique expe…

This book shows how to build and manage your personal brand

Advertising research : theory and practice. Second Edition

Edition

Second Edition

ISBN/ISSN

9780132128322

Collation

xxviii, 675 p. ; 24 cm.

Series Title

-

Call Number

659.1072 Dav a

How To Build An Advertising Agency Business : The Only Book You Need To Launc…

Edition

Special Edition

ISBN/ISSN

9781517141141

Collation

-

Series Title

-

Call Number

659.106 Joh h

Winning results with Google AdWords. Second Edition

Edition

Second Edition

ISBN/ISSN

9780071595742

Collation

-

Series Title

-

Call Number

659.144 Goo w

The Advertising Concept Book

Edition

-

ISBN/ISSN

9780500287385

Collation

-

Series Title

-

Call Number

659.121 Bar t

Advertising is dead long live advertising!

Edition

-

ISBN/ISSN

9780500286876

Collation

224 p. ; 29 cm.

Series Title

-

Call Number

659.121 Him a

Social media marketing : a strategic approach. Second Edition

Edition

Second Edition

ISBN/ISSN

9781305502758

Collation

-

Series Title

-

Call Number

658.872 Bar s

Social media strategy : marketing, advertising, and public relations in the c…

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.