Komunikasi di era digital

Edition

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ISBN/ISSN

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302.2 Wah k

Advertising Directory of Indonesia 2013

Edition

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ISBN/ISSN

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Collation

439 p.; 26 cm.

Series Title

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Ref 659.1 Has a

Advertising and Promotion : An Integrated Marketing Communications Perspectiv…

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (ad…

Copywriting : Succesful writing for design, advertising and marketing. Second…

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalo…

Advertising and Promotion : An Integrated marketing communications perspectiv…

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.

Kleppner's: Prosedur Periklanan. Edisi Ke-17

Edition

Edisi Ke-17

ISBN/ISSN

9789790620582

Collation

592 p. ; 28 cm.

Series Title

-

Call Number

659.121 Lan k

Creative strategy in advertising. Eleventh Edition

CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative…

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Social media marketing. Fourth Edition

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.

Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

Interior Design. Third Edition

Interior design touches the lives of all of us in a very direct way. We all live in interiors, and most of us work, study, shop, and travel inside buildings, vehicles, and other enclosures. At one time or another, almost everyone has been an interior designer on a limited scale, when choosing a paint color or a rug, when buying furniture, or when arranging furniture in a new living place. For t…

IMC : using advertising and promotion to build brands

IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand mess…

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Advertising Design and Typography

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Gett…

Full of Characters : Character Design - Design des Personnages - Disen~o de P…

This illustrated volume presents an unsurpassed collection of the most original and new characters from designers all around the world.

Advanced google adwords. Second Edition

Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retar…

Advertising campaign design: just the essentials

Edition

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ISBN/ISSN

9780765625533

Collation

247 p. ; 24cm cm.

Series Title

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Call Number

659.113 Bla a

Advertising and promotion : an integrated marketing communications perspectiv…

We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promo…

Brand mascots : and other marketing animals

Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the world this book presents the latest thinking on beast-based brands. Entirely qualitative in conten…