Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=White, Alez W

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Advertising Design and Typography

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Gett…

Edition: -
ISBN/ISSN: 9781621534815
Collation: -
Series Title: -
Call Number: 658.82722 Whi a

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