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Found 1 from your keywords: author=Belch Michael A.
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Advertising and Promotion : An Integrated marketing communications perspectiv…
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Belch, Geoge E.Belch Michael A.

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.

Edition
-
ISBN/ISSN
9780071284400
Collation
838 p.
Series Title
-
Call Number
659.121 Bel a
Availability6
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