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Found 1 from your keywords: author=Yesiloglu, Sevil
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Influencer marketing : building brand communities and engagement. Second Edition
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Yesiloglu, SevilCostello, Joyce

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Edition
Second Edition, 2025
ISBN/ISSN
9781032562223
Collation
xvi, 331 p. ; 24,5 cm.
Series Title
-
Call Number
658.8 Cos i
Availability1
MARC DownloadCite
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