Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Ponsonby-McCabe, Sharon

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Brand mascots : and other marketing animals

Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the world this book presents the latest thinking on beast-based brands. Entirely qualitative in conten…

Edition: -
ISBN/ISSN: 9781138825079
Collation: 299 p. ; 24 cm.
Series Title: -
Call Number: 659.113 Bro b

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