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Found 3 from your keywords: author=Belch, George E.
Advertising and promotion : an integrated marketing communications perspectiv…
This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Included Glossary, Bibliography, and Index
- Edition
- Thirteenth Edition, 2024
- ISBN/ISSN
- 9781266090608
- Collation
- xxxi, 759 p. ; 28 cm.
- Series Title
- -
- Call Number
- 659.121 Bel a
Advertising and Promotion : An Integrated Marketing Communications Perspectiv…
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (ad…
- Edition
- Ninth Edition
- ISBN/ISSN
- 9780071314404
- Collation
- xxxv, 769 p. ; 30 cm.
- Series Title
- -
- Call Number
- 659.1 Bel a
Advertising and Promotion: An Integrated marketing communications perspective…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780071240437
- Collation
- 779 p. ; 27 cm.
- Series Title
- -
- Call Number
- 659.121 Bel a
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780071240437
- Collation
- 779 p. ; 27 cm.
- Series Title
- -
- Call Number
- 659.121 Bel a
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