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Creative strategy in advertising. Eleventh Edition
CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative…
- Edition
- Eleventh Edition
- ISBN/ISSN
- 9781285080277
- Collation
- xviii, 314 p. ; 26 cm.
- Series Title
- -
- Call Number
- 659.132 Jew c
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