Marketing Research : An Applied Orientation. Sixth Edition

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Riset Pemasaran: pendekatan Terapan Jilid 1. Edisi Keempat

Berjudul asli Marketing Research, buku ini diterbitkan oleh Pearson Education pada tahun 2008. Buku tersebut disadur menjadi Riset Pemasaran oleh Penerbit Indeks dan dibuat dalam berbagai edisi, diterbitkan dalam bahasa Indonesia pada tahun 2009. Penerjemahan buku ini ke dalam berbagai bahasa menjadi bukti bahwa teori pemasaran Naresh K. Malhotra diminati dan digunakan oleh siapa saja yang tert…

Riset Pemasaran: Pendekatan Terapan Jilid 2. Edisi Keempat

Edition

Edisi Keempat

ISBN/ISSN

9789790620858

Collation

481 p. ; ill. ; 28 cm.

Series Title

-

Call Number

658.8322 Mal r

Consumer behavior: Perilaku konsumen dan strategi pemasaran. Edisi Keempat

Edition

Edisi Keempat

ISBN/ISSN

9794117366

Collation

323 p

Series Title

-

Call Number

658.8342 Pet c

Seeking customers

Essays discuss communication with customers, market research, industrial selling, pricing, negotiation, sales management, and hybrid marketing systems

Marketing research : an applied orientation. Seventh Global Edition

Edition

Seventh Global Edition

ISBN/ISSN

9781292265636

Collation

-

Series Title

-

Call Number

658.83 Mal m

Basic marketing research : Integration of social media. Fourth Edition

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills

Essentials of marketing research. Third Edition

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treat…

Marketing research. Eleventh Edition

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book…

What customers like about you : adding emotional value for service excellenc…

This new and iconoclastic book explodes the conventional wisdom that competitive advantage can be obtained by relying on systems for dealing with customers.

Basic Marketing Research : a decision-making approach. Third Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Basic marketing research. Fourth Pearson New Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Belonging to the brand : why community is the last great marketing strategy

Edition

-

ISBN/ISSN

9781733553391

Collation

267 p. ; 22 cm.

Series Title

-

Call Number

658.8343 Sch b

Manajemen Pemasaran : Studi Kasus di Indonesia

Marketing management; case study in Indonesia.

Metode Riset : Aplikasinya Dalam Pemasaran

Edition

-

ISBN/ISSN

9789795187271

Collation

453 p. ; 24 cm.

Series Title

-

Call Number

658.8322 Sup m

Riset Pemasaran dan Konsumen Seri : 3

Edition

-

ISBN/ISSN

9789794935378

Collation

xx, 360 p. ; 23 cm.

Series Title

-

Call Number

658.834320 Sum r

Riset Pemasaran Dan Konsumen Seri : 2

Edition

-

ISBN/ISSN

9789794934104

Collation

xiii, 370 p. ; 23 cm.

Series Title

-

Call Number

658.834320 Sum r