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Found 1 from your keywords: author=Aaker, David A
cover
Marketing research. Eleventh Edition
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Aaker, David A

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book…

Edition
Eleventh Edition
ISBN/ISSN
9781118156636
Collation
741 p ; 27 cm
Series Title
-
Call Number
658.8322 Aak m
Availability2
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